🛒 E-Commerce Profit & Margin Calculator
Calculate marketplace fees, GST, courier costs, ROI & return losses across Amazon, Flipkart, Meesho, Myntra, Ajio & Quick Commerce
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Net Profit / Unit
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Profit Margin %
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ROI %
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Break-even Price
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Settlement Amount
📦 Product Details
📐 Dimensions & Weight
💰 Cost Structure
🏷️ Selling Details
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Enter product cost & selling price, select a marketplace — your complete profit breakdown appears instantly
⚠️ Disclaimer: Marketplace fee structures change frequently. All fees shown are approximate based on publicly available information as of 2024–25. This tool is for estimation purposes only. Always verify exact fees on your marketplace seller dashboard before making business decisions. GST calculations assume the selling price includes GST. TCS (1%) is collected by marketplaces and can be claimed as ITC when filing returns.
Frequently Asked Questions
How is volumetric weight calculated? ▼
Volumetric weight (in kg) = (Length × Width × Height in cm) ÷ 5000. Marketplaces charge whichever is higher — actual weight or volumetric weight. This is especially important for light but bulky products like pillows or packaging materials.
What is ACOS in e-commerce advertising? ▼
ACOS (Advertising Cost of Sales) = (Ad Spend ÷ Ad Revenue) × 100. A lower ACOS means better ad efficiency. Your break-even ACOS equals your net profit margin — if ACOS exceeds that, you're losing money on ads. TACOS (Total ACOS) includes organic sales in the denominator for a broader view.
How does Meesho's fee structure work? ▼
Meesho charges 0% commission on most categories — making it highly attractive for new sellers. However, sellers bear forward shipping charges (₹35–₹110 depending on weight and zone), and Meesho bears reverse logistics costs. Payment cycles are typically 7 days after delivery.
What is TCS and how does it affect sellers? ▼
TCS (Tax Collected at Source) is 1% of the net value collected by the marketplace and deposited with the government on your behalf. It appears as a deduction in your settlement. You can claim this back as credit when filing your GST returns (GSTR-2A). It is not a final cost — it's a timing difference in cash flow.
How should I set my MRP and selling price? ▼
A common rule: MRP should be 2–3× the total landed cost (COGS + fees + logistics). Your selling price after discount should still maintain a 15–25% net margin minimum. Use the Pricing Simulator to find the sweet spot. During sales events, factor in higher ad spend and lower margins as a customer acquisition cost.
Which marketplace gives the highest profit margin? ▼
It depends on the category. Meesho often wins for clothing and general merchandise due to 0% commission. Amazon can be profitable for electronics with 5% referral fee. Quick commerce (Blinkit, Zepto) has high commissions (18–20%) but offers faster volume turnover. Use the Compare tab to see marketplace-by-marketplace profitability for your specific product.
How is return loss calculated? ▼
Return loss = Reverse logistics cost + Damaged inventory loss (estimated at 25% of returned goods) + Opportunity cost. For a 15% return rate on 100 units: 15 units come back, ~4 may be damaged/unsellable. This tool calculates the per-unit impact amortised over your sales, so you can price accordingly.
What is break-even ROAS for ads? ▼
Break-even ROAS (Return on Ad Spend) = 1 ÷ Net Profit Margin. If your margin is 20% (0.20), break-even ROAS = 5. This means for every ₹1 spent on ads, you need ₹5 in revenue just to break even. Any ROAS above this level generates additional profit from advertising.